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Debut or Die - 263

In fact, Cha YooJin's opinion was not an unusual method of promotion.

- Let's make a challenge!

- Challenge?

- Try to dance challenge!

Simply put, it is "please film a video of you doing our dance".

It's been a popular short video content for several years now. To be honest, I've never seen a group that hasn't made a comeback these days and not tried it.

"The Gold 1 group is quite popular doing this."

But that's because the company does a good job. Most do it for the sake of trying and the pleasure of making it, it's not that people do it because the song and choreography are good.

I'm not sure, but there seems to be a preference for self-satisfaction there.

However, YooJin had a surprisingly good sense for wanting to support that proposition.

- We can put up a sky filter like this...And then, we change the song at the same time we put up a Halloween filter!

- Oh.

- After the pre-chorus of Wheel, when you feel like it's about to come....

YooJin adjusted the music and added Drill's dark and intense whistling chorus at the end of Wheel's refreshing and overpowering high notes.

- Whistles! And ta-da! We put Drill in and it's done. It's good, isn't it?

"It's good."

It's a bit childish, but the atmosphere, song and choreography all change at once with a whistle, so it has an attention-grabbing flavor in an instant.

Seon AhHyun, who usually wouldn't be interested in this, nodded his head.

- I-It's great...!

- I know!

Just by looking, it was something plausible. This meant that even without prior knowledge, it was something similar to the contents that are in fashion.

"If we do it right, we'll get some result."

- What do you think...?

I immediately tried to confirm the pros and cons by raising my hand, but I saw several faces saying, "I'm not sure I understood his English."

... Is translation a priority?

- I think if we do a dance challenge showing our two main songs back to back, we can highlight the charm of the unexpected twist.

- Aaah.

And only then did they give their opinions.

Most of them were in favor.

- Then, both songs can be advertised.

- Don't you think our promotion would be similar to our stories? It will give an unexpected flavor! Oh, Cha YooJinie~

- Hehe.

It wasn't a dangerous move, frankly, it was close to the standard these days, so it was quickly approved by both the group and the agency.

- Thanks to the partnership with the platform, a settlement was reached.

- Good~

- We need to shoot a video for the challenge announcement. One per person.

Bae Sejin swallowed his breath.

- ...I'll do it alone?

- Yes.

Because of how these kinds of videos usually are, there were two people who fervently supported doing it alone to make themselves look better.

Bae Sejin's face was full of worry.

- Me, me, me! I'll start!

Obviously YooJin filmed his video with much enthusiasm.

Honestly, in my opinion, he was the best. It seems that he suggested this proposal because he had a complete idea of what to show in the video.

He perfectly showed the hand gestures while turning his head as he performed Drill's chorus.

"Could it be because he's young?"

He had an instinctively good sense.

TN: YooJin is guided by his instincts (or intuition) whether it's when dancing or deciding what to do, managing to get it right on most occasions. MoonDae wonders if being young makes him intuit so well.

However, someone his own age failed to film his video about 10 times.

- H-how about doing this...?

- Hehehehe! Kim RaeBin is really bad!

- ...! It's my first time trying this, but I can do better than you once I learn the principles!

- No, you idiot!

Kim RaeBin managed to pull it off, but he lost mentally to YooJin.

- I-I made it...

YooJin enjoyed his victory in a relaxed manner.

- You did well. It's because your song is good, Kim RaeBin!

He gave him a feeding bottle and medicine at the same time.

TN: He praised him and at the same time said that the reason for the praise is not because of his dance, but because of the song he composed.

- ...

Wait. Come to think of it, Kim RaeBin, whose birthday is the latest, is the youngest of all, but ... well, he doesn't know anything about this kind of fashion.

Anyway, the uploaded videos went viral because it fit our promotion strategy.

It developed on its own from YooJin's original video, and even created a new fad that transformed among users.

[¡TeSTAR twist challenge!]

Bae Se-jin looked at the collection of videos on YouTube and said with a mysterious face.

- So they're wearing a doll mask and running around among butterflies... and then suddenly they throw it away and pretend to be villains.

- ... Yeah.

- ... Don't you think it's not very different from what we did?!

Bae Sejin said it a bit bitterly, but he was right...

Drill's presentation, which was first held at the award show, became quite famous, so it seems that the audience was influenced by it.

"That's pretty cool."

It's a big hit because it got the song overplayed. The challenge videos will keep popping up.

"YoungRin will never be able to achieve that with her new song."

This is because her song focused solely on "listening pleasure".

As predicted, victory or defeat was decided by other qualifications beyond the music streaming results.

When this happened, the agency got excited and suggested that we even make an "Alliance to make a Drill filter", but YooJin strongly objected.

- Many people hate the challenge because it's too cheesy. There's no need to use our music video because it's cool!

- Hmm, right.

It meant just taking advantage of the sympathy for the song to make it viral in the challenge, but not connecting it deeply with our music videos.

TN: In fact, the dance challenge helps the song to get attention and common people look for the origin of the song, even stream it on music or video platforms like Youtube. If the app made it a special filter with the elements of the music video, then it would no longer cause so much interest to search for the mv to watch if they have the answer in front of their eyes.

It was consistent with what he was trying to say.

"It's very helpful."

He's a smart guy. The only problem is that he only uses his brain for what he's interested in.

With YooJin's advertising strategy playing a major role, the activities proceeded on schedule as if the immediate emergency was a lie.

[TeSTAR's energetic new song]

[Drill.jpg music video play count.]

[The dance practice video for "Drill" is now available!]

Articles and videos about TeSTAR activities flooded the Internet. That indicates that we are on the right track.

And as soon as the ratings started to reflect, we were nominated for 1st place in a music show on a public broadcasting channel.

The result?

- We're live on Musicgayo! This week's 1st place is... TeSTAR, congratulations!

Of course we won, although the score was as expected.

"It's about 1000 points less than YoungRin to top the music rankings."

But it was good. Everyone, unless they were anti-fans or extreme fans of music rankings, felt the atmosphere that "we deserved it."

It was a victory for the justification strategy.

I nodded my head feeling encouraged and satisfied.

We won.

- ... Thank you very much!

- Thank you... for not giving up on us even though it was a long time coming, thank you for waiting and supporting us. Thank you, thank you very much, Loviewers!

Perhaps since we hadn't won 1st place in a music show for a long time, there were some who felt especially excited.

- Is Lee Sejin hyung crying too?

- Yes, your hyung is crying a lot~.

It was a bit funny to see even those who didn't think they would get to be so emotional crying, but this situation must have looked much better than I expected.

"The country caught up with this."

I sang the encore about five times along with the whimpering kids.

TN: What MoonDae thought was that everyone must have seen them crying and seeing that they won because it was a public TV channel's music show. On the other hand, it is tradition in music shows for the winning group or artist to do an encore of their song at the end of the show, so TeSTAR won 1st place 5 times in them.

The time came when the saying "It's a pity that TeSTAR released songs at the same time as YoungRin" changed to "It's a pity that YoungRin released a song at the same time as TeSTAR".

It all happened in the two weeks that we promoted at music shows.

"I'll have to check elsewhere."

I started to look at overseas news. It was after confirming that the size of the tour had increased tremendously.

"At first, I didn't think much about a global reaction to Drill."

It's not a complicated song, so it's easy and fun to listen to, the video is visually beautiful thanks to the power of money, and the choreography is amazing.... It provokes emotions all over the world.

"Maybe that's why the demand for this album has increased."

However, at the time I did the search, I was a bit perplexed.

- ...?

"What, why so much?"

The results were brighter than expected.

Results on a global level. This is where YooJin's promotion strategy began to reveal its true value.

*   *   *

It is said that Cha YooJin's "TeSTAR's Twist Dance Challenge" deeply inspired overseas fans.

"This is what muggles eat!"

Then, KPOP fans who are in love with TeSTAR requested to see this new song as a blitz to all the WeTubers and people around them.

The format was simple. It was to have them watch "Wheel" first and then "Drill" one after another.

In fact, only "Drill" was liked by quite a few people.

For it was a cinematic trailer-style video of a blockbuster comic book + game aimed at nerds everywhere.

But having seen "Wheel" beforehand, it made for better reactions by showing them an opposite concept of the same group of guys in the same place in the background.

[Oh, isn't that the same background location? They're advertising the amusement park... What, it's the same kids?]

[OMG! OMG! That biker guy is fucking cool!]

[I'll tell you something now. The only men I can accept who dye their hair like anime characters are these KPOP stars].

That means good business to improve the number of views. They even filmed videos of people who were not WeTubers who usually reacted to content.

And since the videos and songs were selected to be liked globally, as the exposure increased, the number of views of the MVs of TeSTAR's new songs also skyrocketed.

In particular, "Drill" entered the U.S. real-time popular video ranking.

"... It's hitting the mainstream."

TN: "Mainstream" in this case refers to the kind of videos that would come up as first suggestions on YouTube to anyone, to whom a video of the most successful idol group of the moment would appear without ever having watched an mv of any K-POP group before. It's all because of the popularity globally.

It was a great achievement.

I had to admit it.

I should... roast beef at least once for Cha YooJin.

- Which one do you like more? Cow or pork?

Like a ghost, YooJin answered from beyond the room.

- I like cows! I love Korean beef!

- Okay.

But it didn't end there.

When something is a big hit, usually the rumor runs and explodes everywhere.

I guess this time it was in Japan.

[It's so perfect that I'm surprised (Video) (* ' w ' *)_]

Some anime fans synthesized some scenes from our challenge and made their own video, but it seems it became so famous that a fight broke out....

TN: "합성" means "synthesize" or "artificial", but Papago translated it to me as "photoshopping". Seeing that it was done by anime fans, I imagine he was referring to Japanese fans who like to do 2D or 3D MMD animations of Vocaloid, except this time using the boys as models.

It wasn't even a fight between TeSTAR fans and Japanese anime fans, but between the picky Koreans who asked.

- Do you use Korean idols because you can't use Japanese singers whose portrait rights are expensive? We are from different classes, so they better stop.
- It's disgusting to see how Korean Hallyu fans go above and beyond 😂.
- How is it possible for them to react like this? So-called K-Pop fans are too radical.
- I am not interested in K-Pop copying America and Japan. I want them to go back to their country.
   L But TeSTAR never aimed to enter Japan, right ( '• w •')?
- Only right-wing netizens are excited 😂.

In Korea, an aggressive fight broke out between K-Pop fans and haters.

One WeTuber, who was organizing the Japanese response, summed it up in a jovial tone.

[So, is TeSTAR being boycotted in Japan as the far-right netizens claim?]

[Oh, wow. TeSTAR's album topped the Oricon ranking this week!]

- ...

In other words, without having tried, we managed to go viral in Japan with great success.

Because it wasn't a controversy caused by us, there was less resistance and there were people who thought "What is it?" and sought us out.

And because our concept is, hmm, pretty boys, it seems that the number of fans increased rapidly.

"Come to think of it, we haven't been to Japan since we made 'Haengcha'."

Public exposure suddenly appeared due to the controversy, so it seemed that the potential fan base that was stagnant was revived immediately.

- The face of the light purple-haired member who is fitted with deer antlers is amazing. It's so amazing that I can only explain it as a prince.
- The one with black hair is the center? He's very handsome.  He's dangerous. I've been watching this video five times already.
- Pink! Pink! Pink! I'm a fan of Pink Puppy now! (Screenshot of Park MoonDae)

And these people have filled the capacity of concerts that have grown from an arena to a dome.

In the end... the dance challenge started by Cha YooJin spread to all kinds of places like branches bursting with a "bang, bang."

- ...

This... I wonder if this album could really win Daesang.

"There's a chance."

I thought for a moment hopefully, and tried to finish monitoring.

I was going to turn off my phone, I was going to, if it wasn't for the new news that popped up on the search engine.

[VTIC(브이틱) will make a comeback in February... The top group in the K-POP industry will be making a comeback].

- ...

These bastards...don't they want to rest? After a while, I got the death confirmation.

[VTIC ChaeYul sunbae-nim: We'll be back next month, MoonDae-ssi! Please show us a lot of interest~]

[VTIC ShinOh sunbae-nim: 👉 (one-handed shooting emoticon)]

I don't know why these guys invited me to a group chat to let me know their news that they might as well have informed me by personal message. Am I being scratched?

[Yes, congratulations.]

I gave a standard response. Then I got a personal message from the guy who sends pictures of his dog.

[VTIC CheongRyu sunbae-nim: Really?]

This bastard.

[Sure. I hope you're doing well in your promotions. It's a pity I won't be able to see him when I go to the army].

It means to hurry up and go do your military service right away.

The answer came after a slight delay.

[Hmm? Why me?]

What?

The next messages came one after another.

[My mother got national merit, so I will serve only six months. Didn't you know?]

- ...

[Oh, I hadn't announced it this time. Sorry ^^ hoobae-nim.]

[Are you doing activities? Go home carefully.]

Son of a bitch.

I decided to turn off my phone.

"Starting from this tour... I will use all the schedules to unconditionally increase our weight in the industry."

I'll have him enlist in the army next year by wailing.

And just in time came a suitable offer from Netplus.

- Will it be a documentary?

- Yes! Because they're going to do a lot of stuff during those days.

It was a behind-the-scenes documentary of the concert tour.

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