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Chapter 357

Suddenly saying that we will resume our schedule on the same day we had previously cancelled?

Of course it doesn't work.

This is because there are many cases where conditions are not available, regardless of truth and fact.

So we were free on the day we resumed activities. Articles like 'After two days of recovery... TeSTAR gives green light to resume activities' appeared.

Thanks to this, members only managed to meet the company's direct schedule with considerable ease during the day.

"Hmm~ I'm sorry and grateful to the company's staff."

"Y-yes. Really, yes..."

That's right. Although we were fined, the company paid the money this time because the sudden problem of the performers would have bothered them. Thanks to the staff.

TL/N: When a contract is suddenly cancelled, the party in breach must pay a fine to the other party with whom the contract was signed.

It was something I had already expected.

'Although I'm sure they must be angry.'

-But the fact that everyone is resting due to flu and body aches? Hmm, doesn't that seem too exceptional?

-Someone made a mistake hahahaha let's wait and see what the sasaengs have to say.

-Wednesday there was a university festival featuring TeSTAR, but suddenly they announced they were in bad condition the next day? That's very strange

Although Keun SeJin quickly made a social media post in line with the situation, it was obvious what people who must have been very angry after the 'Star Songs' incident would have been talking about.

'I'll have to deal with that first.'

As a cause provider, isn't resolution an essential procedure?

I drew up some plans and did some research on the Internet.

'Hmm...?'

Surprisingly, the mess didn't happen as I expected.

Instead, the Billboard ranking got slightly mixed up with the news of our suspension.

"Waah...I forgot about this."

"That's right, I think I was wrong for a moment because I mistook the name of the OST of the movie for this album name."

Oh, wow.

'Somehow, I think it's good.'

To tell the truth, I was really distracted by the mess I had with Seon AhHyun.

I shook my head and scrolled down the screen.

I saw the album ranking, Billboard 200.

[8. <WEAPON for you> / new!]

It is the 8th place.

"Oooooooh."

"Single digit..."

TL/N: 'Single digit' refers to it being a ranking position between 1 to 9. From 10 to 99 would be considered double digits.

Members, who belatedly reviewed the ranking after the chaos, are liking it, but in fact, it is a predictable rank so far.

It was not unusual for the KPOP male group, which made a name for itself in the U.S. and was in the Top 5 when it was its heyday, to now be in the Billboard album ranking.

TL/N: Cosmic Gunner's OST album, which featured their song as the title track, was ranked 2nd on Billboard's album chart.

'Still, I'm very satisfied with the results.'

This is a sign that the chronic overseas bassist problem has been solved.

The problem is this.

The song ranking, called the Hot100.

[15. Savior / new!]

".....?"

"Hul?!"

This...settled on post 15.

'What?'

You might be wondering why its position is lower than its album ranking, but it's several times harder for a foreign language song to break through in the song rankings than an album.

It's because you need a huge level of popularity to compensate for the fact that it's a foreign language, or a ridiculously large fandom to make it.

So this...it's a little weird.

'At best I expected us to be in the Top 30...'

In fact, even Top 30 is a ranking I wouldn't have even thought about if it weren't for the OST we released just before.

'This is...a ranking that can be compared to what we got in the weekly music rankings in Korea when TeSTAR released a performance-oriented song a few years ago.'

It's bittersweet enough.

And thankfully, the Internet's response to TeSTAR's suspension has been solved.

I mean this.

-The water is pouring in, but the oars are broken.

-SyeomByeol's boat broke down.

-Will they be able to stand this? They are really sick hahahaha

-Are they trying to get to America quickly? Ha

TL/N: 'SyeomByeol' is TeSTAR. They are joking with the saying 'For the boat to move forward easily, you have to row and go in the direction of the current', taking the members as the 'boat'.

If you are in your right mind in this situation, there is no way to rest, so it is correct to call in sick.

Also, conspiracy theories like 'It was a noise caused by speeding up the schedule they have in the U.S.' came up," but the barking dogs were just underwater.

"....."

Things have worked out very well, but I still don't know what the principle is.

Bae SeJin also asked the native person of the said place with eyes full of disbelief, as if he had studied at WeTube.

"Did it really...come out that well?"

But that person refused to answer.

"I don't know! I don't look at Billboard often."

"So what do you see?"

"Umm, Dotifiy~"

"Dotify?"

It's a global music streaming site that's popular in the United States.

'...Streaming.'

At that moment I realized.

"Ah."

Right. I should have checked where we got the score first.

I checked the Billboard score ratio right away.

Music sales, streaming rate, radio airplay...

"Heum"

'There's more on-air radio score than I thought.'

Foreign language songs often don't get played on U.S. radio, but considering that, they deliver. The company seems to have spent the money well.

And, of course, the higher volume of digital music sales is thanks to fandom, but...

"...!"

'Streaming is fine too.'

Yes. There is almost no difference between streaming and songs similarly ranked up and down.

As expected, this is...

"Cha YooJin, do you have a Dotify account?"

"I do!"

"Show me."

I logged into Cha YooJin's phone and looked at the ranking.

'We ranked 26th in the global ranking.'

Considering it's been about two weeks since its release, it's holding up pretty well.

And looking at the US ranking, not the global ranking...

[25. Savior / by TeSTAR]

"Ooooh~ Rank 25 is very good!"

"...!"

Why does it have a higher position than global?

This is also strange. Usually, KPOP's global ranking has a higher index than the U.S. ranking...

"Hyung, will you use my phone for a long time?"

"Wait a minute."

I checked the fan accounts on my phone and kept checking Dotify's streaming ranking on YooJin's phone.

And I realized.

"It's promotion."

"...Promotion? Advertising?"

"Yes, I think they recommended this song to the people who listened to our movie OST."

It was suggested to play this TeSTAR song for those who listened to 'Black hole' by <Cosmic Gunner>.

The US promotion algorithm in the direction of the connection was requested.

'...It's effective.'

It's a song composed and sung by the same guys, and the samples were similarly composed, so, obviously it fits their tastes.

That maximizes the normal advertising effect.

Also, the image established by our cameo in the movie and appearances on variety shows created a synergy effect.

'...The image of 'Aliens who enjoy playing the game in their own way.''

Thus, it seems that the incomprehensible lyrics also acted as its own unique charm, alleviating its rejection.

So to sum up.

"The company did a good job."

"Yes."

I can't deny Ryu CheongWoo's words.

I can feel the determination to somehow squeeze the US market...

There is only one guy who can do this.

"Take it. Good job."

"Yes!"

I smacked my lips as I handed the phone back to Cha YooJin.

My mouth feels bitter.

'...The CEO does a good job.'

It seems that it's not for nothing that we had a businessman with American disease. Or maybe he felt something after doing trial and error before.

It's a good thing, but it feels strange. Maybe it's because I think he really sucks inside.

"MoonDae MoonDae~ Aren't you going down?"

"Hmm."

I finished my thoughts and got off the set of the concept photo shoot for the tour.

I'm working for now... I guess I should create a Dotify account to monitor.

That day, I created a Dotify account following YooJin's instructions.

And the next day, I realized that it was a very good idea.

It was one night when I got into the apartment after midnight because my schedule was busy.

When I sat in the bathtub to relax.

[Hyuuuuuuuuung hyung! Did you see this?]

As I was checking the status window without much thought, I suddenly began to see KeunDal typing madly through it.

[A new female group that appeared like a comet...Powty (파우티) appears on Billboard's chart]

[YoungRin's hoobae group, Powty: "Please love both songs!"]

[Powty attacks the global music ranking, is this the appearance of 'NEXT YoungRin'?]


TL/N: I know that last year I translated as 'the dancers' the trainees who accompanied YoungRin dancing at the award ceremony, but at no point in hangul was their gender specified...and I thought they were male.

"....."

After reading the avalanche of articles...

I opened my mouth with difficulty.

"It's a 'double title.'"

TL/N: Usually in KPOP albums there is one 'title track' (title song), but sometimes there are some that are 'double title' (two title songs), as it was in TeSTAR's debut with 'Magical Boy' and 'Hi-Five!'.

[Yes...]

I logged into the Dotify account I had created to monitor and saw the ranking.

There were new songs that had just been ranked.

[14. Love Soul / by Powty]

[17. Underwater / by Powty]

Two songs in the Top 10.

When I clicked on one of them, a popular English dance song appeared.

Hey goody, do you want a...

It has a commercial musical style that sticks well to the ears. Although obvious, it's a known gimmick that will appeal to anyone and makes it popular.

"....."

I stopped playing the song and pressed my temple.

"This is....."

Bullshit.

What the hell is going on here?

[There's...a parody teaser of the two songs was a big hit on Tik Tak Tok, and the response was good even in the United States...]

Thanks for the complementary explanation, but in fact, the cause is not important now.

In any case, it is important that this rookie group had great success outside the standard.

'It's a bummer.'

...First of all, let's take a look at what I was looking for to 'break a KPOP record'.

Have two TeSTAR songs simultaneously listed at the top of the Billboard Hot100 chart.

That's it.

As you can see, it's a choice considering that our OST of the movie is definitely in the Billboard ranking now.

Because the OST will stay in that ranking for a long time since the movie is released and continues to be exposed to the public.

So I thought it would be possible if we continue to keep the title song in a good position.

'When I looked it up, not even VTIC had targeted this.'

On the other hand, the album has strong support, but the other songs are less popular.

Therefore, the fandom decided to support only the title song and boosted it with purchasing power, so they did not use an uneconomical method.

TL/N: Uneconomical would be if they also bought with different accounts the other songs, even though they don't like them as much.

So I thought he was right.

'They aimed for that and entered the ranking.'

Originally, records are swayed by public perception, except for those that are best by convention.

Depending on how recognized it is by the common people, it can be a significant record or it can end up as a media game.

On that note...Isn't it pretty impressive that the same group's name appears twice in the Top 20?

Of course, KeunDal checked it out too.

"I think it will work. Ooooh! It will be for the first time!"

He said that.

'I thought our record was almost confirmed and proceeded...'

But all of a sudden, a rookie group does something similar?

I turned my head immediately.

'If nothing bigger happens, the sales volume or final broadcast score will inevitably be lower than ours.'

In other words, in terms of Billboard, which calculates weekly ratings, we will definitely win.

'But that's not the point.'

Even if the songs' ranking is lower than ours, the public recognizes that dark horses usually correct themselves.

TL/N: 'Dark horse' is a contender or competitor about whom little is known but who unexpectedly wins or succeeds.

-Great, a rookie group is fighting TeSTAR for ranking.

-What's going on with K-Pop this year?

If we were to fail by public decision...the significance of this as a record...

"....."

Damn...No, I'll hold back for now.

"...Heum."

I held my breath and commented as casually as possible.

"Anyway, our Billboard ranking came out first, so the mission conditions should be successful. It was the first time a group had two songs in the Top 20, so there's nothing to worry about."

Since we did it first, let's say it's the first time and we got the mission right.

However, KeunDal did not respond.

Then, with a crackle, slowly, as if apologizing, the lyrics slowly appeared.

[In this case...uh, from the public's perception...it's hard to say that it's an overwhelming record because their promotions coinciden...especially if it's with a rookie group.]

"....."

This bastard...

[That... that's not my will, that's my unconsciousness! It's because the unconscious synchronized with the system judges it so! ㅠㅠ]

[I'm sorry, hyung, but I really don't know much ㅠㅠ That... will it work?]

"....."

Yes, damn it. It's not his fault.

'Will it work or not?'

I sighed.

'YoungRin's company is no fool, and since it has become so, it makes the media cling to it unconditionally by comparing it to TeSTAR, who is also active at the same time.

'Because it's perfect for raising its level all of a sudden.'

Also, since it is a different genre group, there is less feeling of fighting directly.

TL/N: Being compared to TeSTAR, a top-tier group, the rookie group will also be perceived by the general public as a new top-tier group. Powty is a female idol group, while TeSTAR is a male group, so the fight does not feel as straightforward.

Then, the image in which TeSTAR is recognized with great impact as the one who made that record is bound to go down the waters.

Because a similar case is happening and it's catching up with us.

"...Yes."

I cooled my head.

'YoungRin... YoungRin's hoobae group.'

And it hit me. They were the trainees YoungRin introduced to me during one of the award ceremonies that had already passed.

I smiled bitterly.

Anyway, there are so many variables in this field that competitors sprout up like plants out of nowhere.

[Hyung.....]

But now is not the time to accept it as a competition.

We have to tear it out completely.

To do that...I will have to intervene artificially.

"....."

One way to intervene.

I tilted my head in thought.

The opaque water with bath salts fluctuated. You can't see anything through it, just like the current situation...

Wait.

"Ah."

I see.

'Let's make the water cloudy.'

Let's split the board.

"This will be fine as long as they don't mention that rookie group next to us."

[?? That... Will that work?]

Why not?

'If we add a different weight, it will be enough to blur the tone.'

TL/N: '논조' (Tone) is the tone of an argument, the logic of a process, a critique, a review. In conclusion, it can be understood that if they add something more to the game, the opinions of the public and media will change and they might not pay so much importance to the rookie group.

It will be enough to make the game a little more fun for the public.

I sat and contemplated until the water in the bathtub got cold.

It needs to be cut off, taken out.

In the safest and most beneficial direction for us.

And the next day.

"Manager-nim, wait a minute."

"Yes?"

Before I retired from my morning schedule, I requested an interview with the agency's CEO.

It was the first voluntary contact I had made with him since we talked about the contract and the record label. I wonder if he'll be accepted.

Hmm. I also did something else.

When I got in the car, I grabbed my phone and sent a text message.

[If you see this text message, contact me when you have time].

I got a call as soon as I sent it.

"Ah, good afternoon, sunbae-nim!"

"Good afternoon."

"Yes!"

It's been a long time since I heard such a disciplined voice.

"Thank you for calling. I have a question."

It's Park MinHa from Miry-nay, a female idol group that is my direct hoobae.

After a short pause, I got to the point.

"Do you have any concerns these days?"

"What?"

"For example, a question of group orientation."

That's right.

Now that I have established a record label, I will contribute to the agency.

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